Sometimes you choose a hobby, sometimes a passion chooses you. And that’s exactly what happened when Peter Letts discovered scuba diving. He first dipped his toes as a diver in 1992, but soon took to the deep end and became addicted to the sport. Almost 10 years later, he left […]
Business Environment
Webinars, video campaigns, and social media posts are relatively new channels for marketers to reach their customers. But, your contemporary communication methods shouldn’t distract you from one of the oldest, yet most effective, strategies — email marketing. In fact, email ROI is an impressive $36 for every $1 spent.
Hospitals can increase their visibility in the marketplace by focusing on these 5 suggestions. These guidelines can turn a hospital’s reputation and visibility from good to great. Here are some best practice recommendations: Make the effort to understand the Hospital’s customers. Note that I called them customers – not patients. […]
Physician burnout is a reality that now plagues the US healthcare industry like never before. However, this epidemic of exhausted physicians working on “depleted batteries” isn’t a new story. A study published in Mayo Clinic Proceedings reports that 63% of physicians had experienced burnout in 2021, compared with 38.2% in […]
Marketing Podcast with Laura Goldberg In this episode of the Duct Tape Marketing Podcast, I interview Laura Goldberg. Laura is the Chief Marketing Officer at Constant Contact. Before Constant Contact, she served as a Chief Revenue Officer for Cabbage, a leading cash flow management and data platform for small businesses […]
Chance to showcase upcoming improvements If you receive unsatisfactory feedback from an unhappy customer but the issue at hand is something that will soon be fixed, respond by letting them (and the people who read your response) know that your brand is already in the process of making improvements. Not […]
Every day, somewhere in China, there is a local protest going on. The country sees hundreds of strikes a year, from staff protesting over unpaid wages to gig economy workers demanding higher rates. What prevents these protests from reaching popular consciousness is that they almost always stay local and single-issue-based. […]
Attracting paying customers is what separates entrepreneurs from entrepreneurs. Ask any entrepreneur and she will tell you that getting customers is one of the hardest parts of business. The inability to attract customers cost-effectively is one of the common reasons businesses fail. Do you know your customers’ needs? Many entrepreneurs […]
Growth Funding for entrepreneurs If you are looking for funding or finance for your online business the this could be the answer.. This podcast is 17 minutes and might be the your access to growth funds. I had the good fortune to meet Michele Romanow who is […]
The tricky stuff When an issue falls outside the scope of the phone or chat support provided by GoDaddy Guides, the interaction gets escalated to Technical services. It might be a website migration that needs to get done or a new server that needs configuration — tough stuff that goes […]