Marketing Podcast with Debbie Howard In this episode of the Duct Tape Marketing Podcast, I interview Debbie Howard. Debbie is the co-founder and CEO of Senior Living SMART, a full-service marketing agency focused exclusively on the senior housing and care industry. Debbie is also a proud member of the DTM […]
Hospitals can increase their visibility in the marketplace by focusing on these 5 suggestions. These guidelines can turn a hospital’s reputation and visibility from good to great. Here are some best practice recommendations: Make the effort to understand the Hospital’s customers. Note that I called them customers – not patients. […]
The holiday shopping season is right around the corner. For many businesses, Black Friday and Cyber Monday combined provide enough revenue to ensure their finances are “in the black” for the rest of the year, even if revenue decreases sharply afterward. It’s no stretch to say that your online store […]
Physician burnout is a reality that now plagues the US healthcare industry like never before. However, this epidemic of exhausted physicians working on “depleted batteries” isn’t a new story. A study published in Mayo Clinic Proceedings reports that 63% of physicians had experienced burnout in 2021, compared with 38.2% in […]
Marketing Podcast with Laura Goldberg In this episode of the Duct Tape Marketing Podcast, I interview Laura Goldberg. Laura is the Chief Marketing Officer at Constant Contact. Before Constant Contact, she served as a Chief Revenue Officer for Cabbage, a leading cash flow management and data platform for small businesses […]
Chance to showcase upcoming improvements If you receive unsatisfactory feedback from an unhappy customer but the issue at hand is something that will soon be fixed, respond by letting them (and the people who read your response) know that your brand is already in the process of making improvements. Not […]
It was a powerful moment. A CNN+ interviewer asks Beth Ford, “What is the purpose of your life?” She replies: “I hope I will know success by the number of lives I’ve touched. I hope by changing somebody’s story, by helping them succeed – if that’s what my life is […]
A 45-year-old techie from Bengaluru allegedly killed his two-year-old daughter and told the police that he did not have enough money to feed her. The techie also attempted to commit suicide by drowning after he killed his daughter but failed, as per the police. On Saturday, the dead body of […]
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What do you think is the best, i.e. most useful marketing model? Download our free RACE Growth System guide and learn the skills and techniques you need to boost your marketing strategy You may have noticed we’re fans of using practical models as tools to support marketing strategy development. We […]
The Top 50 B2B Marketplaces: A New RankingB2B marketplaces have raised more than $1.7 billion during the first nine months of 2021, with Faire, Joor, and Indigo AG topping the list of B2B marketplace startups, according to newly-released report data of interest to digital marketers. Modern Distribution Management Why influencer […]