If you’re a graphic designer, staying up to date on the latest design trends and techniques is essential. But it’s also necessary to have a strong foundation in basic graphic design skills. In this article, we’ll discuss seven skills that all modern graphic designers should know. These skills will help you create beautiful and […]
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Small Business and its sister site Growth Business have fresh new logos bringing the sites into the 2020s. Our new publisher, insurance technology platform Stubben Edge Group, wanted Small Business and Growth Business to have modern, clean and minimalist logos which would be both memorable and also show the websites […]
As a DIY marketer, I’ve been a fan of artificial intelligence or AI software for years. It started with article spinning, then speech-to-text, and today, there are more AI software applications than you know what to do with. One of the best things about AI software is that it improves […]
Referral marketing for small businesses differs from large corporations’ classic referral marketing campaigns. Although referral marketing has proven successful for all sizes of businesses and in all industries, there are several advantages and disadvantages for small businesses, which we will discuss today. What is Referral Marketing? When a business gets […]
Seventy-one percent of US businesses use Instagram to market their products, services, and brand to more than one billion users on the app. With a variety of interactive features, Instagram marketing has become essential for small businesses.
Operating a small business is nothin’ small. It’s not just the huge risk you take starting a business—it’s also the blood, sweat, and tears that go into keeping things running smoothly and attracting more of your target customers. And with things like the looming economic downturn, the Great Resignation, and […]
Buzzsumo is a tool that lets you find out what content is performing best across social media platforms. By using Buzzsumo you can gain valuable insights into what content you should create and what topics to target to get the most traction, engagement, and visibility. There are four key components […]
Still not using email marketing? Are you wondering why you should use it and if it will work for your business? Here’s what you need to know. Email marketing is one of the most cost-effective tools you can use to communicate with your customers, clients, or membership groups. According to […]
The Web Navigation Bar (aka, the nav & primary menu) The web navigation bar is a custom-built element on every webpage that contains links to other sections of the website. In most cases, the navigation bar is part of the main website template, which means it is displayed on most, […]
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Recent consumer surveys will tell you that people care about how businesses affect society and the environment. Almost 90% of consumers feel that businesses are responsible for their carbon footprint and should do more to reduce it. Over 80% of buyers believe companies should also take part in solving social […]