6. State your structure & subheading demands As readers, we skim through article subheadings and intro sentences, to check whether they’re worth our time. In fact, according to Hubspot, nearly half (43%) of us skim blog posts instead of reading them. It’s true. Subheadings and structure are crucial to engagement. Reinforce this in […]
content
Content is the primary key to successful digital marketing. But if it’s not helpful content, it isn’t helping your search engine rankings. Written content, whether webpage copy or business blog articles, are critical content elements that can provide what Google has termed “helpful content.” And Google is now ranking search […]
When it comes to revitalizing your content marketing strategy, thinking small can be a spectacular way to win big. Just ask Brian Chesky. As the co-founder of Airbnb explained, the best piece of advice he ever received was to “build something 100 people love, not something 1 million people kind of like.” In other […]
Content practitioners create a spectrum of creative content. Some, like thought leadership e-books, entertaining videos, or customer stories, are seemingly filled with storytelling opportunities. Then, there are the more process-oriented pieces – standards, guidelines, how-to instructions, and other initiatives that relay valuable information. Though necessary, these “constructed” pieces are rarely […]
Establish value in your content When writing about tips for producing content, I think back to a time many years ago when I interviewed an Academy Award-winning screenplay writer. Paris Hilton was his neighbor and he lived in the heart of Hollywood. He had achieved extreme career success by creating […]
Nurturing a website visitor into a happy customer is no easy task. Conversion funnels look to support a buyer’s journey in the B2B environment, moving from the awareness to the decision-making stage. A core issue a marketer must address is choosing the right content for each stage. Where do […]
If you’re in sales or marketing, then you know how important it is to have a finger on the pulse of the latest content trends. And if you’ve kept up with our previous App of the Week recommendations, you know that we’re always on the look-out for software and apps […]
Why You Should Refresh Old Content Better Rankings and Organic Traffic As you keep adding new content to your blog, the old content moves down the archive. This means less link equity flowing to those pages, which consequently results in declining rankings. Refreshing content (and especially republishing it to a […]
This article was originally published on Sales & Marketing Management.
An issue with using dynamic content on Apple clients is that Mail Privacy Protection (MPP) caches images—and only displays the cached image. This is a big problem, as dynamic content is usually time sensitive. Therefore when Apple caches images when an email is sent, by the time the recipient has […]