Webinars, video campaigns, and social media posts are relatively new channels for marketers to reach their customers. But, your contemporary communication methods shouldn’t distract you from one of the oldest, yet most effective, strategies — email marketing. In fact, email ROI is an impressive $36 for every $1 spent.
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Marketing Podcast with Laura Goldberg In this episode of the Duct Tape Marketing Podcast, I interview Laura Goldberg. Laura is the Chief Marketing Officer at Constant Contact. Before Constant Contact, she served as a Chief Revenue Officer for Cabbage, a leading cash flow management and data platform for small businesses […]
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What do you think is the best, i.e. most useful marketing model? Download our free RACE Growth System guide and learn the skills and techniques you need to boost your marketing strategy You may have noticed we’re fans of using practical models as tools to support marketing strategy development. We […]
Content is the primary key to successful digital marketing. But if it’s not helpful content, it isn’t helping your search engine rankings. Written content, whether webpage copy or business blog articles, are critical content elements that can provide what Google has termed “helpful content.” And Google is now ranking search […]
Affiliate marketing has been growing in popularity over the past few years. For 20% of marketers, affiliate marketing is now their most important stream of revenue. So if you’ve got no idea what affiliate marketing is, it’s time to brush up on your knowledge, as you’re sure to be missing […]
There are over 5 million mobile apps in the world from which over 7 billion smart mobile phone users can choose. This creates a wide pool of alternatives that users can choose from, therefore, enterprises and companies must figure out ways to draw users to their mobile apps and retain […]
When it comes to revitalizing your content marketing strategy, thinking small can be a spectacular way to win big. Just ask Brian Chesky. As the co-founder of Airbnb explained, the best piece of advice he ever received was to “build something 100 people love, not something 1 million people kind of like.” In other […]
Most economists are now stating there is a 100% chance of the USA entering a recession within the next year. With time to prepare for a worsening economy. Reevaluating your business expenses makes sense. You might be wondering where can you make cuts or trim the budget. When our lives […]
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7 steps to creating an effective marketing plan A marketing plan is a bit like a job description for your company. Everyone should have one, but they’re often not fit for purpose, out of date, and reviewed infrequently… Research has shown that businesses with plans succeed, outperform competitors, and retain […]
As a DIY marketer, I’ve been a fan of artificial intelligence or AI software for years. It started with article spinning, then speech-to-text, and today, there are more AI software applications than you know what to do with. One of the best things about AI software is that it improves […]