Every day, somewhere in China, there is a local protest going on. The country sees hundreds of strikes a year, from staff protesting over unpaid wages to gig economy workers demanding higher rates. What prevents these protests from reaching popular consciousness is that they almost always stay local and single-issue-based. […]
create
When it comes to revitalizing your content marketing strategy, thinking small can be a spectacular way to win big. Just ask Brian Chesky. As the co-founder of Airbnb explained, the best piece of advice he ever received was to “build something 100 people love, not something 1 million people kind of like.” In other […]
It is no secret that the business book market is a “red ocean” of competition where it is almost impossible to create a differentiated product. So, when I come across a business book that I know will make a huge impact to organizations, I always try to share what I […]
![What is a marketing plan? Create your 7 step plan [Free guide]](https://ileet.net/wp-content/uploads/2022/11/What-is-a-marketing-plan-Create-your-7-step-plan.jpg)
7 steps to creating an effective marketing plan A marketing plan is a bit like a job description for your company. Everyone should have one, but they’re often not fit for purpose, out of date, and reviewed infrequently… Research has shown that businesses with plans succeed, outperform competitors, and retain […]
![How to Create Google Ads in GetResponse [Feature Update]](https://ileet.net/wp-content/uploads/2022/11/How-to-Create-Google-Ads-in-GetResponse-Feature-Update.png)
Want to promote your business to the people who are actively searching for your solutions? Enter Google Search Ads. In this article, I’ll show you how you can create Google ad campaigns inside your GetResponse account. And if you’ve never run paid ads before, don’t worry! You’ll soon see how […]
Marketing campaigns or initiatives Learning and development for employees Meetings Events or conferences Product design or digital twinning During its research process, McKinsey interviewed executives and leading authorities to explore value creation in the metaverse, what the metaverse is and isn’t, and how it will evolve. Experts included Matthew Ball, […]
Exploring web3 through a new lensPHOTO BY @JEZAR, UNSPLASH.COM This is a very important time and inflection point in the evolution of web3. There’s a fantastic opportunity for brands and marketers willing to engage with this new technology. That said, in the wake of the recent volatility in the NFT […]
Marketing Podcast with Becky Blades In this episode of the Duct Tape Marketing Podcast, I interview Becky Blades. Becky is an entrepreneur, writer, artist, and philosopher of creative, adventurous living. Since selling her first company, an award-winning public relations firm, Becky has studied what she has coined “stARTistry,” the art […]
Launching a podcast may seem like a great way to market your business and add value to your customers’ lives — but it’s only effective if they tune in. What’s your best tip for creating a podcast your customers will want to listen to regularly, and why? photo credit: George […]
With our greatest-promoting course Begin-a-Enterprise one hundred and one. Build your personal social following and create a personal model for your self like Matt Nelson, founding father of WeRateDogs has executed (thus growing his following to more than 2.8 Million folks), and numerous opportunities will come your method for turning […]